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Halfdays

Sponsored · Exhibit 01 · Sherpa Quarter Zip

A quarter-zip that's soft all the way through.

The Pieper Fleece is a cozy quarter-zip, designed with performance durability and ultra-soft Sherpa fleece. In Rouge, sizes run from XXS to 2X, so more of us can own the mountain. Pull it on at the trailhead, keep it on for the drive home.

Find your size, from XXS through 2X.

Pieper Fleece
Soft Sherpa. Real durability.

XXS to 2X

sizes in Rouge

HALFDAYS.COM

Pieper Fleece in Rouge

Shop Now
Format
Product hero
Persona
Women who want a soft layer that is also built for performance
Reason to buy
Inclusive sizing
Funnel stage
Middle of funnel
Product
Pieper Fleece
Lands on
Landing page

Why it should work. Size range is a concrete proof point for a women-first brand.

Tests. Whether size range beats fabric as the lead message for fleece.

Halfdays

Sponsored · Exhibit 02 · Pillow Puffer Pack

A puffer that doubles as a travel pillow.

The Nellie Packable Puffer Jacket is a lightweight oversized puffer that packs into a travel pillow. Designed for cooler conditions and active adventure, it rides along in your bag until the temperature drops, then it goes on.

Pack it, pillow it, wear it.

Nellie Packable Puffer Jacket
Packs into a travel pillow
  1. 1Lightweight
  2. 2Oversized fit
  3. 3Packs into a travel pillow

HALFDAYS.COM

Nellie Packable Puffer Jacket

Shop Now
Format
Product photo, ingredient chips
Persona
Travelers who hate bulky layers taking over the carry-on
Reason to buy
Packs into a travel pillow
Funnel stage
Top of funnel
Product
Nellie Packable Puffer Jacket
Lands on
Landing page

Why it should work. The pillow detail is visual and specific to this jacket.

Tests. Whether a single product feature stops the scroll for cold-weather travelers.

Halfdays

Sponsored · Exhibit 03 · Apres Pant Free Shipping

Mountain to après without changing pants.

The Irene Pant is a track-inspired pull-on with four-way stretch, durable water repellency, and thoughtful details for effortless transitions from the mountain to après. Free shipping on US orders $95+, restrictions apply.

Pull them on and go from first chair to dinner.

Irene Pant
FREE SHIPPING ON US ORDERS $95+

Track-inspired. Mountain-ready.

Irene Pant $145.00

HALFDAYS.COM

Irene Pant + Free US Shipping

Shop Now
Format
Offer on product photo
Persona
Women who want one pant that works on the mountain and at après
Reason to buy
Free shipping on US orders
Funnel stage
Bottom of funnel
Product
Irene Pant
Lands on
Landing page

Why it should work. Pairs a hero product with the shipping threshold for ready-to-buy shoppers.

Tests. Whether the shipping offer lifts conversion on a mid-priced pant.

Halfdays

Sponsored · Exhibit 04 · Louise Down Specs

Dependable warmth for cold days outside.

The Louise Down Jacket pairs 700-fill-power RDS-certified down with a wind- and water-resistant recycled shell and a removable hood. Dependable warmth in cold conditions, with more warmth and less weight on your shoulders.

Shop the Louise Down Collection.

More warmth. Less weight.

Louise Down Jacket

  • 700-fill-power RDS-certified down
  • Wind- and water-resistant recycled shell
  • Removable hood
Louise Down Jacket

HALFDAYS.COM

Louise Down Jacket

Shop the Louise Down Collection
Format
Menu-card split, product photo
Persona
Cold-weather skiers who want warmth that stays light
Reason to buy
More warmth, less weight
Funnel stage
Middle of funnel
Product
Louise Down Jacket
Lands on
Landing page

Why it should work. Spec-led card answers the main question a down buyer has.

Tests. Whether a spec menu outperforms a lifestyle-only creative for the Louise line.

Halfdays

Sponsored · Exhibit 05 · Ski Club Crew

Ski club merch, minus the boys club.

Olympian-founded and designed in Colorado, Halfdays makes the Ski Club Sweatshirt: a vintage-inspired mock-neck in 100% ultra-soft cotton, made to rep your favorite team in comfort and style. Ski club, without the gatekeeping.

Rep the team. Own the mountain.

Halfdays Ski Club Sweatshirt
Olympian-founded.

Bye-bye, boys club.

HALFDAYS.COM

Halfdays Ski Club Sweatshirt

Shop Now
Format
Full-bleed photo
Persona
Women who want ski culture without the gatekeeping
Reason to buy
Olympian-founded
Funnel stage
Top of funnel
Product
Halfdays Ski Club Sweatshirt
Lands on
Landing page

Why it should work. Origin story plus a casual product widens the top of the funnel.

Tests. Whether the founder seal drives clicks to the story section.

Halfdays

Sponsored · Exhibit 06 · Accessories Stack

Finish the look with the small stuff.

Complete Your Look with headbands, scrunchies, and the Polartec® Fleece Headband. Stack a few small pieces in your bag and push it toward free shipping on US orders $95+, restrictions apply. Small things, big finish.

Small pieces. Same women-first approach.

Headbands

Headbands

Scrunchies

Scrunchies

Fleece Headband

Fleece Headband

Complete your look

HALFDAYS.COM

Headbands + Scrunchies

Shop Now
Format
Three-photo collage
Persona
Shoppers building a bag past the free-shipping line
Reason to buy
Free shipping on US orders
Funnel stage
Middle of funnel
Product
Polartec® Fleece Headband
Lands on
Landing page

Why it should work. Accessories are the natural add-on to reach the shipping threshold.

Tests. Whether add-on messaging raises items per order.

Halfdays

Sponsored · Native 01 · Vest Packing List

My packing list for the trip (finally done)

The Louise Down Vest earns its spot on the list: 700-fill-power RDS-certified down, a wind- and water-resistant recycled shell, and a high collar for lightweight warmth and easy layering. Tick that one off first.

Add yours to the list.

Louise Down Vest

Notes

Packing list, finally done

  • Down vest for easy layering
  • Fleece for the hike
  • Pants that handle après
  • Warm. Not heavy.

HALFDAYS.COM

Louise Down Vest

Shop Now
Format
Notes app over product photo
Persona
Weekend trippers packing light for cold days
Reason to buy
More warmth, less weight
Funnel stage
Top of funnel
Product
Louise Down Vest
Lands on
Landing page

Why it should work. A notes-app format reads like a friend's post, not an ad.

Tests. Whether native formats beat polished photos at the top of the funnel.

Halfdays

Sponsored · Native 02 · Group Chat Review

Is it actually warm, or just cute?

In her own words, Rebecca L.: “Super warm, wind resistant, and oh so chic!” Halfdays is ski and outdoor wear for women, by women, on a mission to make the outdoors more approachable, inclusive, and fun.

Read it, then see the jackets.

Claim to confirm with brand: Confirm which product the review covers

Ski Trip Group

Is it actually warm or just cute?

Aston Jacket

Rebecca L. wrote: “Super warm, wind resistant, and oh so chic!”

Okay, I'm convinced.

HALFDAYS.COM

What Rebecca L. Said

Shop Now
Format
Message thread with photo
Persona
Shoppers who trust other women's reviews before buying
Reason to buy
A real customer review
Funnel stage
Middle of funnel
Product
Aston Jacket
Lands on
Landing page

Why it should work. A real review in a chat thread is the simplest form of proof.

Tests. Whether review-led social proof lifts middle-funnel clicks.

Halfdays

Sponsored · Native 03 · Pant Or Fleece Poll

Mountain day: pants or fleece first?

Irene Pant is a track-inspired pull-on with four-way stretch and durable water repellency. Pieper Fleece is a cozy quarter-zip in ultra-soft Sherpa fleece. Both come in sizes from XXS, so everyone gets a vote.

Tell us which you'd grab first.

Irene Pant
Pieper Fleece

Pants or fleece first?

Irene PantPieper Fleece

HALFDAYS.COM

Irene Pant or Pieper Fleece

Shop Now
Format
Stories poll
Persona
Women building a mountain-to-après wardrobe
Reason to buy
Inclusive sizing
Funnel stage
Top of funnel
Product
Irene Pant
Lands on
Landing page

Why it should work. A poll invites a tap and shows two products at once.

Tests. Which of the two products draws more engagement.

Halfdays

Sponsored · Native 04 · Hike Camera Roll

Camera roll from Saturday's hike.

Designed in Colorado, the Chapelle Fleece Jacket is a lightweight center-zip fleece with ultra-soft durability and performance water repellency. The versatile layer for hikes, or styled for town when the trail ends at lunch.

Hike in it. Wear it to town.

Chapelle Fleece Jacket
RecentsSaturday
Morning
Edit

Hike layer, town layer

HALFDAYS.COM

Chapelle Fleece Jacket

Shop Now
Format
Camera-roll share
Persona
Hikers who also want a layer that works around town
Reason to buy
Olympian-founded
Funnel stage
Top of funnel
Product
Chapelle Fleece Jacket
Lands on
Landing page

Why it should work. A camera-roll post looks like a friend sharing a day out.

Tests. Whether a casual hike story sells a fleece better than specs.

Halfdays

Sponsored · Meme 01 · Weighted Blanket Puffer

Your puffer shouldn't feel like a weighted blanket.

Louise Down Jacket: 700-fill-power RDS-certified down, a wind- and water-resistant recycled shell, and a removable hood for dependable warmth in cold conditions. Heavy isn't a feature. More warmth. Less weight.

Choose the lighter warm.

Heavy puffer? Hard pass.

Drake Hotline Bling meme about Halfdays

Heavy puffer, zero layering

More warmth. Less weight.

Halfdays

HALFDAYS.COM

More Warmth. Less Weight.

Shop the Louise Down Collection
Format
Meme template, product swapped in
Persona
Skiers tired of heavy, bulky outerwear
Reason to buy
More warmth, less weight
Funnel stage
Top of funnel
Product
Louise Down Jacket
Lands on
Landing page

Why it should work. Humor about bulky puffers is relatable and quick to read.

Tests. Whether a meme format earns cheaper clicks on the warmth message.

Halfdays

Sponsored · Meme 02 · New Top In Town

Sorry, old base layer. There's a new top in town.

The Ynes Long Sleeve Top is a smocked top with a dri-release blend that's lightweight, breathable, soft, yet structured. New here? Sign up for email + SMS to receive 10% off your first order.

Make the swap with the Ynes.

Meet the new base layer

Distracted Boyfriend meme about Halfdays

Ynes Long Sleeve Top

Me

My old base layer

Halfdays

HALFDAYS.COM

10% Off Your First Order

Shop Now
Format
Meme template, product swapped in
Persona
Women due for a base-layer upgrade
Reason to buy
10% off your first order
Funnel stage
Bottom of funnel
Product
Ynes Long Sleeve Top
Lands on
Landing page

Why it should work. The first-order offer gives a reason to act on the swap joke.

Tests. Whether a meme plus offer converts new visitors.

Halfdays

Sponsored · Meme 03 · Studio To Trail

Trail miles or studio days? Easy.

The Julie Flare Legging is an ultra-soft rib flare with moisture-wicking performance, four-way stretch, and light compression for studio days, trail miles, and everything in between. Halfdays goes for inclusive sizing, too.

No need to choose.

Studio or trail? Both.

Two Buttons meme about Halfdays

Trail miles

Studio days

Me, choosing one legging

Halfdays

HALFDAYS.COM

Julie Flare Legging

Shop Now
Format
Meme template, product swapped in
Persona
Women who go from studio to trail in one outfit
Reason to buy
Inclusive sizing
Funnel stage
Middle of funnel
Product
Julie Flare Legging
Lands on
Landing page

Why it should work. The legging's own copy already covers both uses.

Tests. Whether the dual-use message works better as humor.

Halfdays

Sponsored · Meme 04 · Packing Brain Levels

Packing for the trip, level four.

Nellie Packable Puffer Jacket: a lightweight oversized puffer designed for cooler conditions and active adventure. It packs into a travel pillow, which is the final form of carry-on strategy.

Level four is in the shop.

Level four: travel pillow

Expanding Brain meme about Halfdays

Carry your jacket

Wear your jacket

Pack your jacket small

Pack your jacket into a pillow

Halfdays

HALFDAYS.COM

Nellie, Packed Down

Shop Now
Format
Meme template, product swapped in
Persona
Carry-on-only travelers who plan for cold weather
Reason to buy
Packs into a travel pillow
Funnel stage
Middle of funnel
Product
Nellie Packable Puffer Jacket
Lands on
Landing page

Why it should work. The escalation format sets up the pillow detail as the punchline.

Tests. Whether the packable angle works in meme form.

Halfdays

Sponsored · Meme 05 · Hard-Core Optional

Unpopular opinion: you don't need to be hard-core.

We love a halfday. What we don't love is the pressure of hard-core outdoor culture. We're here to do things differently, from technical fabrics to inclusive sizing. The Halfdays T-Shirt is 100% cotton with a boxy fit.

Tell us we're wrong in the comments.

Hard-core is optional.

Change My Mind meme about Halfdays

Hard-core isn't a requirement for owning the mountain.

Halfdays

HALFDAYS.COM

Bye-Bye, Boys Club

Shop Now
Format
Meme template, product swapped in
Persona
Women put off by gatekeeping in outdoor culture
Reason to buy
Inclusive sizing
Funnel stage
Top of funnel
Product
Halfdays T-Shirt
Lands on
Landing page

Why it should work. The brand's own point of view travels well as a debate prompt.

Tests. Whether a values-led meme earns comments and shares.

Halfdays

Sponsored · Meme 06 · Four Step Plan

The plan: sign up, save, check out.

New customers who subscribe to our email and SMS updates are eligible to receive 10% off their first order. Head to the link and complete the steps to subscribe and receive a discount code.

Free shipping on US orders $95+ is the twist. Restrictions apply.

10% off, then free shipping

Gru's Plan meme about Halfdays

Sign up for email + SMS

Get 10% off your first order

Free shipping on US orders $95+

Free shipping on US orders $95+

Halfdays

HALFDAYS.COM

Subscribe For 10% Off

Sign Me Up
Format
Meme template, product swapped in
Persona
First-time shoppers comparing a few pieces before buying
Reason to buy
10% off your first order
Funnel stage
Bottom of funnel
Product
Light Cushion Ski Sock
Lands on
Landing page

Why it should work. Two real offers stacked in a plan-with-a-twist joke.

Tests. Whether the subscribe offer converts better in meme form.

Halfdays

Sponsored · Meme 07 · Women-First Doge

Women-first ski gear has entered the chat.

Halfdays is a ski and outdoor wear brand for women, by women, taking a women-first approach to technical ski and outdoor wear with a fashion-forward and size-diverse product offering.

Olympian-founded. Designed in Colorado.

By women. For women.

Buff Doge vs. Cheems meme about Halfdays

Olympian-founded. Designed in Colorado.

Ski gear where women are an afterthought

Halfdays

HALFDAYS.COM

Ski Gear, By Women

Shop Now
Format
Meme template, product swapped in
Persona
Skiers who want gear designed for women first
Reason to buy
Olympian-founded
Funnel stage
Middle of funnel
Product
Louise Down Vest
Lands on
Landing page

Why it should work. Category contrast without naming any competitor.

Tests. Whether the women-first message lands better as humor.

Halfdays

Sponsored · Meme 08 · Gift Card Guesswork

Gifting without the guesswork.

Is the virtual gift card actually the perfect gift? It's fast, easy, takes out the guesswork, and you never need to worry about it arriving on time. Pick it, send it, done.

Send a Halfdays Gift Card.

Skip the size guessing

Tuxedo Winnie The Pooh meme about Halfdays

Guessing her size for the gift

Gift Card: no guesswork

Halfdays

HALFDAYS.COM

Halfdays Gift Card

Shop Now
Format
Meme template, product swapped in
Persona
Gift-givers who can't guess a ski or outdoor size
Reason to buy
Free shipping on US orders
Funnel stage
Bottom of funnel
Product
Gift Card
Lands on
Landing page

Why it should work. Gifting is an occasion-led angle with its own fact behind it.

Tests. Whether an occasion angle converts at the bottom of the funnel.

Photography and product names belong to Halfdays. Every ad lands on a page in this package. Memes use real, recognizable templates with Halfdays product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.